Summer has wrapped. Cooler temps are on us, and I’m already looking hopefully forward to another insightful (and warm) National Association of Broadcasters Conference in Las Vegas in April, 2020! Check-out my short and keen Instructional Video Tips from NAB video on Carleton’s Academic Technology Blog!
Effective instructional videos can vary in style. This short video, inspired by an Arizona State University study, reveals preferences and effectiveness in two different styles:
- Should you teach to the camera/viewer or
- Should you teach a student who is also on camera and film that interaction?
This video featuring Dann Hurlbert, Carleton College’s Media & Design Guru succinctly recaps a 2018 study from ASU’s Katelyn M Cooper, Lu Ding, Michelle Stephens, Michelene T. H. Chi, and Sara E Brownell. And, you bet, Dann used a Little Prompter to ensure a flawless delivery.
*this blog post was originally posted on Carleton College’s Academic Technology Blog
In my role at Carleton College, I work directly with faculty to help them plan, produce, and evaluate darn-good instructional videos. One topic that often comes up is “should I include my face in the video?” My gut answer is . . . “yes.” Various studies indicate videos with faces are preferred by students, and any chance we have to help students enjoy their learning, the better. Here’s a short video that brings all that research together into a single, easily consumable nugget:
And for those interested in keeping up with Academic Technology at Carleton, here’s our blog. http://blogs.carleton.edu/academictechnology
Lighting: Good lighting makes your video quality seem MUCH better. Be sure to add light to your focal point (which is your face for most of these videos)—and avoid too much brightness behind you. A bright background darkens your face—and viewers tend to trust well-lit faces more than those in shadow.
Easy ways to get good lighting include setting a lamp on your desk or facing a window during your recording.
Camera Positioning: There is a lot of fun psychology behind camera angles, but we’re going to keep this simple. To connect with your audience on a personal level, placing your camera at or slightly below eye-level is important.
High angles make you seem weaker or less important, low angles can make you seem aloof (or give your viewer a straight shot up your nose)—neither of which are attractive. The eye-level-shot helps you seem most approachable.